QUIZ

SEO Stands for

• Search Engine Optimization
• Search Engine Marketing
• Social Media Optimization
• Pay Per Click

2.SEM Stands For

• Search Engine Marketing
• Search Engine Morning
• Marketing Search Engines
• All of the Above

3.You have just launched a new site. Unfortunately, nobody visits it, even search engines' spiders don't notice it. What can you do for its SEO success? Check all that apply.

• Get some free links from the greatest hacker sites because back links always boost rankings.
• Get some fancy fonts for the titles and headings.
• Add gorgeous Flash movies to the site.
• Submit the URL of the site to search engines and search directories.

Fancy fonts and beautiful images don't attract spiders. Gorgeous Flash movies can even be a disaster, if you do not optimize the Flash site properly. While it is true that back links are vital to rankings, blacklisted hacker sites are not the place to get them from.

4.When do you apply for re inclusion in a search engine's index?

• When you are not happy with your current ratings.
• When you have changed your hosting provider and the IP address of your site.
• When you have made changes to your web site.
• After you have been banned from the search engine for black hat practices and you have corrected your wrongdoings.

5. When a site does not have substantial traffic from Google, what does this mean? Select one among These 2 options

• Searchers are not interested in your site and Google is making changes to its index and you might have left the top of the SERP.
• The site is excluded from Google's index and Google is down.

The fact that you don't have traffic from Google does not necessarily mean you are banned.if Google were down, which is probable in theory but has never happened (or at least for a very long period) until now so it, there would be no traffic at all from Google to your site (but if you don't have any traffic from Google, there are other more probable reasons for this, so when you don't have traffic from Google, don't think that the reason is that plain)

6. Which of the options below is the best way to select the keywords to optimize for a website? 

• See in Overture which of the keywords that are related to your site had most searches recently and optimize for them.
• Write a list of the keywords that come to your mind and optimize for at least 3 of them.
• Use a tool to determine the theme of your site.
• See which keywords have the highest density at the sites of your competitors.

Question was not answered

Use a tool to determine the theme of your site is correct because it is the whole theme of a website that is more important than separate keywords.

7. The main purpose of search engine spiders is to:

• Check if sites perform ethical SEO.
• Visit sites.
• Index sites.

because even though spiders visit sites, their main function is not only to visit them but to index their contents

8. What are “supplemental results”?

• Filtered results that are similar to the ones already shown.
• Additional search results that will be served on your request.
• Listings that do not have all the keywords in them.
• Paid listings that appear for a particular keyword.

Supplemental results are filtered by search engines in order not to spam users with similar pages that exist on one site (or on several sites). That is why, even though supplemental results are retrieved together with the main results, they are viewable only if you choose to look at them.

9. Keyword proximity means

• describes the percentage of occurrence for particular keywords on a given page.
• identifies how difficult it would be to rank well for a particular keyword.
• is the same as keyword density but is preferred by some SEO experts.
• Measures the distance between two keywords in the text.

Keyword proximity is used by some search engines to measure relevancy of a given page to the search request. The idea is that the closer two keywords to each other are, the more relevant the page is.

10.What does the abbreviation PPC stand for?

• Paid Placement Cost
• Points Per Click
• Pay Per Click
• Paid Points Calculator

Pay Per Click measures how much online advertisers must pay each time their advertisement is clicked on

11. What is meant by “Google bombing”?

• Submitting the site again and again in order to include it in Google's index.
• Multiple sites linking to the same site, with the same anchor text in order to get high ranking for the keyword in the anchor text.
• Extensively using the word “Google” on your pages in order to get high rankings with Google.